Market the Art of 'Photo Noir' by Kenneth Martin

A STEP BY STEP ONLINE COURSE TO PUT SERIOUS PROFIT INTO YOUR PORTRAIT STUDIO

TURN YOUR SMALL INVESTMENT INTO £100k + EXTRA FOR YOUR STUDIO OVER THE NEXT COUPLE OF YEARS

Imagine Your Business Thriving with a Successful 'Photo Noir' Portrait Promotion

This short and sharp course is designed for photographers, whether you work from home or run a studio, who want to launch a successful Black & White promotion.

Created by top photographic consultant Kenny Martin, this proven system takes you step-by-step through the entire process: Starting with the basics about working on a free experiential model and creating an exceptional customer journey we discuss shaping the concept and getting the process right in your head, writing a specific business plan, marketing the promotion, creating the right products at the right price for the ultimate profit, booking the clients in, shooting the actual sessions, the edit and preparing for the sale, tips and tools to elevate your selling game, and finally reviewing the results to refine for the next time you run the promo.

Every stage is covered, and every essential tool is included as a downloadable or linked resource.

In the short and sharp course, you’ll go from zero to fully equipped and confident. Follow the process exactly, and your small investment in this 'Noir' online course can be repaid with your very first sale and has the potential to generate hundreds of thousands of pounds in revenue over the years to come.

1: Welcome to the Noir Concept

Brief overview of the concept and the power of black & white promotions.

2: Meet Kenny Martin

Get to know your mentor and why this system has worked for so many photographers.

3: Why Free Works Best

Understand why offering a free session drives profit and bookings.

4: Build Your Business Plan

Learn to estimate total costs and income.

5: Simple Prices & Products

How to keep pricing and products clean and compelling.

6: Promote the Prize Draw (Social Media Ads)

Step-by-step ad setup with best practices.

7: Selecting Winners & Follow-Up

What to send and how to contact winners.

8: Booking Sessions via Telesales

Scripts, timings, and techniques that convert.

9: Studio or Home – What Works Best?

Explore the pros and cons of both approaches.

10: Pre Session Chat

Why this 5 minute chat is so important.

11: Minimal Equipment, Maximum Impact

What you need — and what you don’t.

12: Simple Lighting Setups

Easy setups that look professional and consistent.

13: Posing That Sells

No full-lengths — just the key poses that convert.

14: Post-Session Chat

How to set the client up for a successful sale right after the shoot.

15: Live Edit Walkthrough

Follow a full edit using Capture One, Photoshop & Evoto.

16: Creating Your Sales Slideshow

Using Animoto (or your chosen software) to craft emotionally powerful presentations.

17: Getting Set for the Sale

What to prepare before the client arrives.

18: The Sales Process That Works

From slideshow to product selection and upsells.

19: Analysing Your Promotion

Use the built-in tables to evaluate your success and improve future promotions.

SEE YOU ON THE INSIDE

How to Run a Successful Photo Noir Portrait Promotion

In this highly detailed course, written and presented by top photography coach Kenny Martin, he dives deep into every aspect of running a successful Black and White portrait promotion. Nothing is left out and step by step you will learn how to get some real profit into your photographic studio. Although this course is specifically aimed at Black and White portraiture it can be replicated with any genre.

£995.00 GBP

Purchase Here - Instant Access to the Full Course

David Loney

D&M Loney Photography

TESTIMONIAL

"Having been introduced to the Noir portrait concept by Kenny Martin a few years ago and having run the promotion three times, very successfully, it was a pleasure to see his latest instructional videos on the subject. I had a few quiet laughs at my memories of how I reacted to his ideas at that time. Firstly at my reaction as the stereotypical Scotsman when he said we'd be doing the sessions for free. Then, when he added that we'd also be giving away a free framed desk portrait, I nearly choked on my haggis and chips.

Having known Kenny and his work for over thirty years I realised that I should just trust him and was, and still am glad that I did. Each time we ran the promotion, three times so far, we grossed over £20,000. To put that figure into context, we are a very small business, just my wife Mary and myself, operating from a small garden room studio, under 9 feet wide by just under seven feet high and with me now being the wrong side of seventy, we only aim to do three to four sessions a week. You can scale those figures up for your own business. I was surprised and delighted with how simple and enjoyable the sessions were, no chopping and changing backgrounds and putting props in and out. The only moving for a whole shoot was wheeling the main light from right to left and putting in a couple of posing stools.

However, the very best part was the reaction of our Client's to the final results. Especially pleasing was the reaction of older clients, as many of them thought the idea of all dressing in black, with a black backdrop and only black and white photos was dreadful. Their expressions when they saw the Animoto slideshow would have been worth photographing as well. I could enthuse for ages about the Noir Portrait Promotion but I will finish by encouraging you to invest in this course and it is a real investment as the returns, if you follow the instructions, will be huge."